It’s easy to motivate the motivated – someone who is already on board with your message and just needs a little reminder or is looking for a small push to get going.
- Someone who enjoys keeping fit and being healthy will more likely listen to and agree to a message on keeping fit.
- Someone who wants to excel in life is more likely to participate more fully in personal development programs.
These are the people that are already your fans or fans of what you offer.
I used to work in Corporate Health nearly 10 years ago, and I would give presentations on stress management, eating well, exercise, posture, injury prevention… to name a few.
In a work environment, often people are obligated to attend the presentations and back then I didn’t quite have the skills to connect with everyone in the room. I was expecting everyone to think like me and that they were motivated by the same things as me. Not so.
It’s easy to talk to the converted, but how do you reach those who are yet to buy into your message? How do you get them to not only listen, but motivate them to take some action?
Do you just forget about them, and figure why bother – ‘they are not interested anyway…” OR
…do you find what motivates them?
If your message is important enough, then you have to believe it’s possible for anyone to change and adopt your way. If, in your mind, you are already discounting certain members of your audience, thinking it’s not for them, then you are doing them a huge disfavor.
Like I said in last week’s article, you want to think highly of each and everyone of your audience and they have the potential to do anything they set their mind to.
It’s up to you to set their mind in a particular direction.
Of course it depends on what you are selling, and chances are you’re message or product is not for everyone – but let the audience member decide that for themselves.
As a speaker you have two choices (and both work):
- Keep talking to those already converted to your message – the ones who are ready and open to hear what you have to say.
- Find a way to motivate those people who are not quite ready – so you can increase your reach.
To motivate more people and build your fan-base then –
ONE – Create rapport with your audience to breakdown any resistance to your message. People are more likely to listen to you if they feel like they can relate to you at some level.
TWO – You have to educate your audience with REASONS to take action. The right reasons will provide motivation. The reason that motivates you to be healthy might not be the same reason that motivates Jane Doe to be healthy.
THREE – You will want to consider that people are programmed to be motivated in different ways at a bunch of different levels.
- By positive or negative.
- By possibility or necessity.
- By a vision for the team vs a vision for the individual
- By how it makes them feel vs how it makes them think
- By how it might be different vs how it might be the same.
- Easily convinced vs needs a lot of time or examples.
Crazy huh? I’m just throwing a few of the ways we all differ in our internal programming and how this can influence one’s motivation to take action, make a decision or to change.
So….if you’re audience is not being motivated or inspired by your talk, you can blame the audience for not caring enough,
you can take full responsibility for getting the desired results with your presentation. When you take responsibility you are asking yourself, “What can I do …..to motivate each person in this audience?”
Look, you can’t take responsibility for the people who won’t listen, but you can do your best to make people pay attention and WANT to listen.
What do you think? How much responsibility do you take in your presentations? Please share with a comment below.